Case Study: Jan Barboglio drives $360K in sales and record attendance with J.O. Agency

Jan Barboglio drives $360,000 in sales with J.O.

The world-renowned designer Jan Barboglio needed to drive excitement and foot traffic for her annual five-day Spirit of the Vault sale event. To maximize awareness among both loyal customers and new audiences and create a sense of urgency, she turned to J.O. Agency for a comprehensive marketing and public relations solution.

J.O. Agency implemented a multi-channel promotional push that included strategic media outreach, geo-targeted Facebook ad campaigns, and direct mail. This integrated approach successfully generated remarkable crowds, with 530 patrons attending over five days. The campaign significantly exceeded revenue goals by generating $360,000 in sales and also won the 2019 PRSA Award of Achievement, strengthening the designer's brand loyalty.

Jan Barboglio