Case Study: Fort Worth Housing Solutions transforms public housing communications with J.O. Agency

Fort Worth Housing Solutions boosts social followers 10% with J.O.

Fort Worth Housing Solutions faced a communications challenge as it transitioned to the RAD program, needing to dispel myths, maintain public trust, and redefine its brand image. The agency J.O. was brought in to develop a comprehensive communications and rebranding strategy to address these needs.

J.O. implemented a multi-faceted solution that included market research, a complete rebrand, and a campaign called "Changing the Face of Housing." The agency executed public relations, digital marketing, and grassroots outreach. The results for Fort Worth Housing Solutions were significant: J.O. secured media coverage reaching an estimated 21 million readers, generated over $190,000 in advertising value, and increased social media followers by 10% with a minimal budget. The efforts also led to a rise in tenant applications and development projects, and the campaign won multiple industry awards.

Fort Worth Housing Solutions