Case Study: Dos Mares drives brand awareness and restaurant sales with J.O. Agency’s targeted direct mail campaign

Dos Mares drives $42,079.50 in sales with J.O.

The customer, Dos Mares, a new restaurant in Fort Worth, needed to build brand awareness and drive initial traffic. The vendor, J.O. Agency, addressed this challenge by implementing a targeted direct mail campaign featuring premium gift cards.

J.O. Agency's solution involved mailing 10,000 personalized $20 gift cards to selected households. This strategy successfully generated $42,079.50 in tracked sales from 283 redeemed cards, significantly increasing awareness and delivering a strong return on investment for Dos Mares.

Dos Mares