Case Study: Botanical Research Institute of Texas achieves global brand recognition and membership growth with J.O.'s rebranding campaign

Botanical Research Institute of Texas nearly doubles membership with J.O.

The Botanical Research Institute of Texas (BRIT) was a significant but lesser-known organization in botanical science. Partnering with vendor J.O., BRIT faced the challenge of raising awareness of its global mission and evolving its brand to better reflect its scientific authority and inspire broader engagement.

J.O. implemented a comprehensive rebranding and marketing solution, which included creating the "Plant to Planet" brand identity and launching the "By Nature" integrated campaign. This involved a refreshed visual system, new messaging, and a redesigned website. As a result of J.O.'s work, BRIT’s membership nearly doubled, a $3.5 million capital campaign was successfully supported, and the institute received multiple awards for creative excellence.

Botanical Research Institute of Texas