Case Study: Anime Frontier boosts media coverage and streamlines press relations with J.O. Agency

Anime Frontier boosts earned coverage 60% with J.O.

Anime Frontier, an anime convention in Fort Worth, needed to significantly improve its media and press operations for its large-scale event. They hired J.O. Agency to provide public and media relations support, aiming to grow their media coverage and create a smoother press room experience for their December 2024 convention.

J.O. built a comprehensive media list from the ground up and implemented a structured communications and interview coordination strategy. This solution resulted in 102 pieces of earned coverage, a 60% increase from the previous year, and an estimated 1.08M views. The client praised the improved press room and rehired J.O. for the following year.

Anime Frontier