Case Study: Worthington National Bank grows accounts and brand awareness with J.O. Agency

Worthington National Bank opens 549 new accounts in 9 months with J.O. Agency

Worthington National Bank needed to launch its fifth location in Fort Worth's Clearfork development and required a comprehensive marketing strategy to build awareness and position itself as a community-driven institution. They partnered with J.O. Agency for a full-scale strategic marketing partnership to meet this challenge ahead of the branch's groundbreaking.

J.O. Agency implemented a multi-faceted solution that included PR outreach, targeted direct mail, digital advertising, and tailored events. Their efforts generated significant local and national media coverage and successfully promoted the grand opening. The results were substantial; the new branch opened 57 new accounts in its first six weeks and 549 accounts in nine months. Furthermore, J.O. Agency's work helped the bank exceed its loan goal by $7 million in the year following the opening.

Worthington National Bank