Case Study: Trinity Metro launches The Dash and exceeds ridership goals with J.O. Agency

Trinity Metro launches The Dash with J.O. Agency and exceeds ridership goals from day one

Trinity Metro, a public transit agency, needed to launch The Dash, Fort Worth's first electric bus shuttle service, with a memorable brand and a campaign to drive ridership. They partnered with J.O. Agency to develop a distinctive modern identity and build public excitement for the new service.

J.O. Agency developed a complete brand identity and launch campaign, which included dynamic branding, bus wraps, signage, and a "Dash and Discover" promotional event with free rides. This comprehensive solution successfully achieved and exceeded all ridership goals both during the promotion and after fares began, while also elevating Trinity Metro's reputation as an innovative and sustainable transportation provider.

Trinity Metro