Case Study: Texas Wesleyan University boosts enrollment and brand recognition with J.O. Agency

Texas Wesleyan University boosts applications 119% with J.O. Agency

Texas Wesleyan University, a private institution near downtown Fort Worth, needed a complete repositioning to boost awareness and drive enrollment. They partnered with J.O. Agency for a comprehensive rebranding service to differentiate themselves from larger competitors and elevate their brand stature.

J.O. Agency implemented a transformative rebrand that included modernizing the university's visual and verbal identity, creating the "Smaller. Smarter." tagline, and unifying the athletic branding. The solution was applied across digital, print, and outdoor channels. As a result, J.O. Agency helped Texas Wesleyan University achieve a 119% increase in applications in the first year, significantly elevated its profile, and created stronger school pride with a unified brand identity.

Texas Wesleyan University