Case Study: Susan G. Komen Greater Fort Worth strengthens trust during crisis with J.O. Agency

Susan G. Komen earns 6 PR awards for crisis response with J.O. Agency

Susan G. Komen Greater Fort Worth faced a significant reputational challenge when its national headquarters' actions sparked a major public controversy, thrusting every local affiliate into a crisis. The J.O. Agency was engaged to provide crisis communication and public relations services to protect the local affiliate's reputation, maintain community trust, and manage the escalating public and media backlash.

The J.O. Agency implemented a rapid-response strategy that included 24/7 social media monitoring, transparent dialogue with the public, and proactive media engagement to separate the local affiliate's mission from the national controversy. This approach subdued local outrage, strengthened community trust, and garnered national media recognition for the affiliate's leadership. The J.O. Agency's work also earned multiple awards for excellence in public relations and crisis management.

Susan G. Komen