Case Study: River Legacy Living Science Center improves visitor wayfinding with J.O. Agency

River Legacy Living Science Center reduces visitor confusion with J.O. Agency

The River Legacy Living Science Center, a nature-focused educational destination within a larger city park, faced the challenge of being confused with the park itself, which hindered its ability to stand out as a unique entity. J.O. Agency was engaged to develop a new brand identity and wayfinding system to clarify the visitor experience and elevate the Center's distinct presence.

J.O. Agency implemented a comprehensive solution centered on a "Discover" theme, which included a playful nature-inspired brand identity and a strategic system of highly visible directional signage. This new system guided visitors from parking to building entry and trailheads, effectively reducing confusion. The results included improved navigation, a strengthened standalone identity for the Center, and enhanced visitor satisfaction, establishing a scalable visual system for future use.

River Legacy Living Science Center