Case Study: Fort Worth Public Library Foundation boosts donor support with J.O. Agency’s social media campaign

Fort Worth Public Library Foundation raises $4,820 with J.O. Agency

The Fort Worth Public Library Foundation partnered with J.O. Agency to increase awareness of its mission and grow its donor base by reaching local mothers through a cost-effective and emotionally resonant social media campaign.

J.O. Agency implemented a precision-targeted Facebook strategy, using advanced audience segmentation and compelling storytelling creatives. This modest investment of $200 yielded exceptional results for the vendor, including 23,701 impressions, a click-through rate four times the industry average, and $4,820 raised, achieving a nearly 24x ROI and earning multiple awards for campaign excellence.

Fort Worth Public Library Foundation