Case Study: Fort Worth Housing Solutions transforms public housing communications with J.O. Agency

Fort Worth Housing Solutions boosts reach with J.O. Agency, earning 24 media clips and $190,306 in ad value

Fort Worth Housing Solutions faced a communications challenge as it transitioned its public housing programs, needing to dispel myths, maintain trust, and redefine its brand image. J.O. Agency was brought in to craft a comprehensive strategy involving rebranding, digital marketing, and public relations to reshape public perceptions and empower residents.

J.O. Agency implemented a full rebrand and multi-channel communications campaign. This included market research, video storytelling, a new website, public relations, and an internal employee program. The results were significant, with media coverage reaching an estimated 21 million readers, a high advertising equivalency value, increased social media followers, and a rise in tenant applications. The campaign also won numerous industry awards for J.O. Agency.

Fort Worth Housing Solutions