Case Study: Arts Council of Fort Worth brings Pioneer Tower to life with J.O. Agency

Arts Council of Fort Worth launches a two-night art experience with J.O. Agency

The Arts Council of Fort Worth partnered with J.O. Agency to develop branding and marketing for its groundbreaking outdoor art experience, New Stories: New Futures. The challenge was to create a memorable brand identity that honored the historic Pioneer Tower's legacy while promoting contemporary creativity, all to position Fort Worth as a destination for public art on an international stage.

J.O. Agency developed a cohesive brand identity inspired by the event's location, designing the event logo and a full suite of promotional and on-site collateral. This solution included artist pedestals, wayfinding signage, and digital marketing consultation. The results included a unified brand presence, an enhanced attendee experience, and increased event attendance, successfully elevating the prestige of Fort Worth's public art programming.

Arts Council of Fort Worth