Case Study: Telefónica achieves data-driven collaboration and actionable insights with JMP

Telefónica’s creative decision-making culture is driving major innovation and better business

Telefónica, a global telecommunications provider, needed a better way to democratize data-driven thinking and help employees from different backgrounds turn growing volumes of data into practical business insight. To support this challenge, Telefónica Germany’s Digital Command Center adopted JMP as part of its JAM Sessions Methodology, seeking a more visual, interactive alternative to tools like Excel, Tableau, or SPSS.

Using JMP, Telefónica enabled collaborative data exploration across product development, R&D, market research, and marketing. JMP helped the team bridge the gap between data and decision-making, improve storytelling with data, and document complex analyses more easily. The result was broader adoption of a shared analytics culture and faster generation of insights that supported better business decisions and operational efficiency.

Telefónica

Alfredo López Navarro

Knowledge Manager