Case Study: McDonald’s achieves more collaborative, data-driven restaurant innovation with JMP

Mcdonald’s Makes Delicious Discoveries With JMP

McDonald’s, the global restaurant chain serving more than 58,000 customers daily across 118 countries, needed a better way to anticipate changing market demands and improve collaboration across its operations teams. To address this challenge, McDonald’s used JMP statistical software to analyze historical and current data and support more effective communication with internal stakeholders.

With JMP, McDonald’s operations research team built predictive analytics and interactive visualizations to forecast local market trends, design more efficient restaurant operations, and speed up decision-making. The result was stronger cross-team collaboration, quicker answers in meetings, and measurable time and cost savings, while helping McDonald’s better adapt its restaurant experience to regional customer needs.

McDonald’s

Mike Cramer

Director of Operations Research