Case Study: Kraft Foods achieves 50% faster taste test analysis with JMP

Kraft Foods deploys a unique software tool that cuts analysis time in half

Kraft Foods needed a more effective way to analyze taste-test data from hundreds of consumers and professional tasters, while reducing reliance on statistical experts. To solve this, Kraft Foods UK worked with JMP and SAS Professional Services to build a user-friendly consumer test evaluation tool on the JMP statistical software platform.

The JMP-based solution streamlined data handling, analysis, and graphical reporting for sensory and consumer researchers worldwide. As a result, Kraft Foods cut analysis time by 50%, reduced training time and calculation errors, increased use of best practices, and lowered software costs.

Kraft Foods

Jeff Stagg

Principal Scientist, Research and Development