Case Study: Gillette achieves better razor comfort and performance with JMP

Gillette - Customer Case Study

Gillette used JMP Statistical Discovery from SAS to support data-driven product development for its razors. The company’s challenge was optimizing the “three Cs” of razor performance—control, comfort, and closeness—while analyzing many design variables and consumer feedback data.

Using JMP, Gillette analyzed complex interactions in razor design, designed experiments, and trained employees in basic statistics to strengthen scientific decision-making. In its Reading, UK facility, JMP helped researchers gather and analyze data from 100 consumers per day plus sensory panel participants and expert raters, supporting better product development and measurable, data-driven decisions.

Gillette

Elisa Bonvini

Statistican