Case Study: J. Walter Thompson achieves higher marketing accountability and sales uplift with JMP Pro

Brand agency J. Walter Thompson drives accountability, engagement and sales with JMP® Pro

J. Walter Thompson, a global marketing agency, needed a better way to prove the return on investment of its campaigns and make content more effective for clients. The company used JMP Pro to build a data-driven analytics approach that could connect marketing activity to sales and engagement.

With JMP, J. Walter Thompson cleaned and merged campaign data, reducing one project from 2.2 million records to about 900,000 consolidated customer records and creating a visual dashboard for clients. The analysis improved email targeting, informed a standardized sales strategy across countries, and helped the agency better measure content reach and conversion rates.

J. Walter Thompson

Huw Davis

Data and Analytics Lead for Asia Pacific