Case Study: Nu Skin achieves faster, more reliable global promotions analytics with JMP

An Analytics Tool Bridges The Cultural Divide

Nu Skin, a global personal care and dietary supplements company operating in 54 markets, needed a way to standardize promotional analytics across regions despite differences in language, culture, and technical skill. To solve this, Nu Skin worked with JMP and Brigham Young University to build an interactive JMP environment for control group selection and promotional uplift analysis.

Using JMP, Nu Skin created a visually intuitive, standardized analytics tool that reduced language barriers and made it easier for analysts of all skill levels to run consistent analyses. The results were faster, more reliable promotional reporting, with analyses increasing from once or twice a year to as often as weekly or even within a day, while also improving visualization, communication, and cross-region consistency.

Nu Skin

Brian Eastwood

Nu Skin