Case Study: Cranfield School of Management achieves stronger marketing analytics skills with JMP

A data revolution in the creative world of marketing

Cranfield School of Management wanted to prepare future marketing professionals for a data-rich, digitally driven world, but many students had limited experience working with analytics. To help them build confidence in extracting, exploring, and interpreting data, Cranfield used JMP in the MSc in Strategic Marketing program.

With JMP, students could easily explore real-world data sets, test multiple analytical approaches, and focus more on solving business problems than on learning software. According to Cranfield, JMP’s intuitive interface and strong online support made analytics more approachable, helping graduates leave with stronger marketing analytics skills, better data literacy, and the ability to turn data into actionable insights.

Cranfield School of Management

Stan Maklan

Professor of Marketing and Technology