Case Study: USC Marshall School of Business achieves deeper cross-disciplinary data insights with JMP

3-D Analytics Helps Business Students Find Common Ground

USC Marshall School of Business uses JMP statistical software to teach applied statistics and data mining through an interdisciplinary, visual approach. Assistant professor Arif Ansari needed a way to help MBA, computer science, and statistics students understand data analysis from different perspectives and move beyond relying on metrics alone.

JMP helped USC Marshall School of Business use exploratory analytics, visualization, clustering, and modeling in classes and research projects. The interactive graphics and profiler made complex patterns easier to see, helped students compare traditional and modern methods, and supported real-world studies that informed business decisions; the case study notes that the work received praise, revealed meaningful new insights, and even helped a company monetize data.

USC Marshall School of Business

Arif Ansari

Assistant Professor