Case Study: Fisk University achieves a more cohesive, mobile-friendly web presence with JLB

Fisk University boosts web engagement 75% with JLB

Fisk University, a historic institution, needed a cohesive, informative, and easy-to-use website to serve its diverse community. They partnered with the vendor JLB for a comprehensive solution encompassing web design, branding, and digital marketing services to address this challenge.

JLB implemented a custom solution that included creating a new branded color palette, athletic logos, and a mobile-responsive website featuring three separate login portals for students, faculty, and parents. This approach led to significant improvements, including a 75% increase in web engagement and a 16.1% rise in returning visitors for Fisk University.

Fisk University