Case Study: Haley Toyota of Roanoke increases sales 30% with J&L Marketing

Haley Toyota of Roanoke boosts sales 30% with J&L Marketing

Haley Toyota of Roanoke partnered with J&L Marketing to overcome challenges in standing out in a crowded automotive market and significantly increasing traffic and sales for their 30-year anniversary event without increasing their advertising budget. They needed a sophisticated strategy to leverage their existing marketing assets across multiple channels.

J&L Marketing implemented an omnichannel approach using their Attack and Defend Digital Marketing System and Sale Event Domination System. The strategy included targeted digital ads, direct mail, and an exclusive sale event. As a result, Haley Toyota of Roanoke increased total sales by 30%, setting a new monthly record, and sold 61 vehicles during the final 3-day event.

Haley Toyota of Roanoke