Case Study: USA Health Mitchell Cancer Institute boosts breast cancer referrals with JJPR Agency

USA Health Mitchell Cancer Institute grows patient cancer care volume by more than half with JJPR Agency

USA Health Mitchell Cancer Institute, the region's only academic cancer center, sought to increase awareness of its breast cancer care services and grow both physician referrals and patient self-referrals. To meet this challenge, they partnered with JJPR Agency for a comprehensive marketing campaign.

JJPR Agency implemented a full-scale campaign titled "Transforming Breast Cancer Care," which included broadcast television, print, outdoor, radio, digital advertising, and public relations. As a result of these efforts, the institute saw a significant rise in onsite mammograms, growth in referrals from specialty providers, and an increase of more than half in the number of patients choosing MCI for their cancer care.

USA Health Mitchell Cancer Institute