Case Study: Economic Development Association of Alabama achieves a stronger brand and integrated communications plan with JJPR Agency

Economic Development Association of Alabama launches new brand and website in 6 months with JJPR Agency

The Economic Development Association of Alabama (EDAA) sought to rebrand after 55 years with the same identity and reestablish itself as the premier economic development membership association. They hired JJPR Agency to create a new brand, website, and an integrated marketing communications plan with research-based messaging for its members.

JJPR Agency conducted extensive primary and secondary research to inform the new brand and a comprehensive three-year strategic plan. The project, completed in six months, resulted in the unanimous board approval of the new brand, the launch of a new website, and the widespread adoption of the provided marketing toolkit by members across the state.

Economic Development Association of Alabama