Case Study: Alabama Port Authority refreshes its brand and boosts digital engagement with JJPR Agency

Alabama Port Authority boosts site traffic to 216,000 new users with JJPR Agency

The Alabama Port Authority, a major deepwater seaport, sought to update its long-standing brand identity to better reflect its dual mission and significant role within the national supply chain. They engaged JJPR Agency for a comprehensive brand rollout, which included branding, advertising, and website development services to address this challenge.

JJPR Agency conducted primary and secondary research to develop a new brand family and a new website that highlighted the port's capabilities and connectivity. The results were significant, with the new website attracting over 216,000 new users and maintaining a strong engagement rate. An accompanying digital advertising campaign executed by JJPR generated over 4.4 million impressions and 34,000 clicks.

Alabama Port Authority