Case Study: Thumbtack achieves 200%+ engagement growth with Jives Media Marketing Agency

Thumbtack - Customer Case Study

Thumbtack, the local-services marketplace connecting millions of homeowners with skilled professionals, needed a more sophisticated way to drive engagement as its platform scaled. Working with Jives Media Marketing Agency, Thumbtack sought to reduce drop-offs between first search and first hire, improve personalization, and better reactivate dormant users across email, SMS, and push.

Jives Media Marketing Agency rebuilt Thumbtack’s lifecycle marketing system with segmented messaging, triggered campaigns, dynamic ZIP-code-based pro recommendations, and A/B tested creative and send times. The result was 200%+ year-over-year growth in customer engagement, 78% more in-product searches, and more than $50M in attributed annual revenue, alongside stronger marketplace liquidity and more repeat bookings.

Thumbtack