Case Study: Poshmark achieves $100M in attributed revenue with Jives Media Marketing Agency

Poshmark - Customer Case Study

Poshmark, the social commerce marketplace with 60+ million users, partnered with **Jives Media Marketing Agency** to address fragmented customer journeys, limited analytics visibility, low retention, and inefficient automation. The team needed a more cohesive lifecycle approach across email, SMS, push, and retention strategy to improve engagement and reactivation.

**Jives Media Marketing Agency** implemented lifecycle marketing, creative strategy, funnel optimization, and customer journey mapping to build a scalable retention framework. They tied CAC, LTV, and purchase frequency to retention outcomes, unified campaign tracking, and deployed targeted win-back automations, helping Poshmark drive **$100M in total attributed revenue** while also improving repeat purchases and providing executive-level reporting for IPO preparation.

Poshmark