Case Study: Northwestern Mutual achieves 1,000+ qualified leads and an 87% ROAS increase with Jives Media Marketing Agency

Northwestern Mutual boosts ROAS 87% with Jives Media Marketing Agency

Northwestern Mutual, a national leader in wealth management and insurance, faced challenges with a fragmented digital acquisition funnel. Their marketing efforts suffered from difficult lead attribution, low return on ad spend, and inconsistent messaging, which made it hard to convert interest into booked advisor meetings. They partnered with Jives Media Marketing Agency to modernize their strategy.

Jives Media implemented a unified narrative across new channels like LinkedIn and webinars, activated AI-driven intent signals, and overhauled the creative content strategy. This solution drove a steady flow of high-quality leads and streamlined the path to conversion. The results for Northwestern Mutual included over 1,000 qualified leads, a 87% increase in ROAS, and more than 400 intro calls booked, all while reducing cost per lead by 38%.

Northwestern Mutual