Case Study: MAI Construction boosts qualified leads and lowers cost per lead with Jives Media Marketing Agency

MAI Construction boosts qualified form fills 268% with Jives Media Marketing Agency

mai construction, a Bay Area commercial contractor, faced challenges in generating qualified leads online. With low visibility on Google Search, inefficient Google Ads, and no Meta presence, the company struggled to capture high-value commercial demand for projects in sectors like life sciences and healthcare. They partnered with Jives Media Marketing Agency to modernize their digital acquisition engine.

Jives implemented a comprehensive plan that included building optimized sector pages, restructuring Google Ads with precise targeting, launching LinkedIn ABM campaigns, and implementing full tracking and attribution. The results were significant, including a 214% increase in organic sessions, a 268% increase in qualified form fills, and a 48% decrease in cost-per-lead. This modernized strategy enabled mai construction to capture more RFP opportunities and reduce wasted spend.

MAI Construction