Case Study: Cox Automotive achieves 66% daily user adoption and improved collaboration with Jive Software

With Jive, Cox Automotive Improves Collaboration And Achieves 66% User Adoption

Cox Automotive, formed by consolidating 24 automotive brands across 200 locations, struggled to connect employees and brands across its expanding organization. Leaders needed a single communication and collaboration platform to unify disparate teams and make information easier to find and share.

They chose Jive—building on successful pilots at Autotrader and Manheim—and launched a company-wide community called Fuel, migrating existing content to preserve continuity. Fuel, powered by Jive’s mobile capabilities and PeopleGraph search, quickly reached 66% daily user adoption, improved collaboration, reduced time spent searching for information, streamlined onboarding, and created a unified platform for cross‑team work.

Cox Automotive

Mark Satterfield

Vice President of Technology