Case Study: UBM achieves company-wide collaboration and cultural transformation with Jive Software

UBM Puts All its Business Divisions onto Jive and Transforms the Company’s Culture

UBM, a global business‑media company with about 6,000 employees in 30+ countries, faced a common post‑acquisition problem: decentralized divisions, functional silos and an under‑integrated IT landscape were preventing staff from sharing expertise and capturing cross‑company synergies. Leadership needed a way to connect people and preserve business‑unit autonomy while enabling company‑wide collaboration.

UBM launched a CEO‑backed, community‑managed Jive social platform and reached roughly 80% employee adoption in 12 months. The network enabled real‑time collaboration (for example, producing a revenue‑generating webinar during the European volcanic‑ash crisis), joint supplier negotiations and cross‑division product/event launches, and delivered measurable benefits: time savings, faster access to information, 7–10% of usage driving new innovations, and broad cultural shifts toward transparency, empowerment and stronger cross‑company ties.

UBM

David Levin

CEO