Case Study: Sidecar achieves 55–70% driver adoption and stronger retention with Jive Software's JiveX

SideCar - Customer Case Study

Sidecar, a smartphone-based ride marketplace that connects everyday drivers with nearby riders, needed a better way to build authentic relationships with and among its drivers to foster loyalty and belonging. Interaction had been limited to email and a Facebook page, which didn’t scale or let drivers truly connect with each other or the company—so Sidecar, led by Head of Community Maria Ogneva, sought a purpose-built community platform.

They launched “The Garage” on JiveX in just a month, leveraging discussions, groups, multimedia and a strong mobile experience with easy setup and administration. Within months 55–70% of active drivers adopted the community; it became a single place for news, tips, ideas and direct interaction with staff, delivering faster feedback, quicker innovation and measurable improvements in driver retention and on‑road effectiveness.

SideCar

Maria Ogneva

Head of Community