Case Study: Premier Farnell achieves increased brand awareness, customer acquisition and e‑commerce sales with Jive Software's Jive-x community platform

Premier Farnell fuels brand awareness, customer acquisition and sales with Jive-x customer community

Premier Farnell, a global high‑service distributor of electronic design components, needed to boost its online presence and engage design engineers through education, thought leadership and new customer acquisition tied to e‑commerce.

By launching the element14 community on Jive‑x, the company created a multilingual, tightly integrated hub where engineers research, share ideas and get product recommendations. The community now reaches 325,000+ registered users and about 6 million unique visitors annually (10 languages), with registrations up 40% year‑over‑year and overall participation up 50%; 9% of community visitors click through to the e‑commerce site, 5% of those click‑throughs convert to purchases (higher than direct e‑com), and 40% of buyers from the community are net new customers.

Premier Farnell

Christina Zurcher

Global Community Development & Operations Manager