Case Study: Bluegreen Vacations achieves 80% user engagement and 12% sales growth with Jive Software

Jive Helps Bluegreen Vacations Achieve 80% User Engagement and Increase Sales

Bluegreen Vacations, a Boca Raton–based hospitality company with 5,000–10,000 employees, faced a fragmented retail marketing team of over 600 associates working across 90 locations. Remote sales reps had little contact with corporate or each other—some lacked corporate email—so knowledge and sales tactics weren’t shared and teams operated in silos, prompting leaders to seek a better way to connect employees.

They implemented Jive Cloud’s mobile-friendly intranet, Circles, giving the sales force a single portal to find people, share content and collaborate. Within months more than 80% of employees were active users; Bluegreen reports a 12% rise in vacation package sales, elimination of some 150 support calls per week, and improved engagement and culture through PeopleGraph search and built‑in gamification.

BlueGreen Vacations

Elisa Fisher

Sales Manager