Case Study: Cox Automotive unites 24 acquisitions with Jive Software's Interactive Intranet

Cox Automotive Unites 24 Acquisitions with Jive Interactive Intranet

Cox Automotive, a subsidiary that brought together two dozen acquired brands (including Autotrader, Manheim and Kelley Blue Book) and more than 30,000 employees across 200+ locations, faced the challenge of forging a common culture, shared purpose and closer working relationships across a fragmented organization.

To address this, Cox launched Fuel, a cloud-based Jive intranet that combined existing Autotrader and Manheim communities into a single hub for communication, collaboration and knowledge sharing. Fuel migrated prior content, created team-specific subcommunities (product, development, engineering, etc.), and now engages roughly two‑thirds of employees daily—helping the company become more cohesive, reduce travel, accelerate onboarding and extend collaboration globally.

Cox Automotive

Mark Satterfield

Vice President of Technology