Case Study: Daiya Foods boosts brand awareness with Jive PR + Digital influencer marketing

Daiya Foods drives 13M views with Jive PR + Digital

Daiya Foods, a dairy-alternative food company, partnered with Jive PR + Digital to reinvigorate its brand awareness in a saturated market through an influencer marketing program executed within a set budget.

Jive PR + Digital implemented an unconventional influencer program by tapping into diverse creators to produce innovative content. This strategy delivered significant results for Daiya, including 13 million total views, 1.1 million engagements, and a low cost per engagement of $0.78, while also building relationships with credible influencers.

Daiya Foods