Case Study: RXBAR achieves 360-degree product visibility and streamlined e-commerce logistics with Jitterbit

RXBAR - Customer Case Study

RXBAR, a high‑protein snack brand and subsidiary of the Kellogg Company with distribution in 15 countries, was growing rapidly and struggling with manual, error‑prone shipping processes and siloed data across systems (NetSuite, Salesforce, OTM, Magento). Sales and customer service lacked timely visibility, CRM adoption lagged, and the company needed a single, 360‑degree view of products, orders and shipments to scale operations.

RXBAR implemented Oracle Transportation Management and used NetSuite as a central hub, then worked with Keystone Business Services to deploy Jitterbit’s cloud integration platform to connect all systems quickly and reliably. The integration automated shipping, consolidated loads, standardized processes, and delivered cross‑functional visibility—driving a 30% increase in Salesforce adoption, stronger KPI reporting, and progress toward the project’s ROI goals.

RxBar

Greg Brown

Senior Operations Manager