Case Study: International Fund for Animal Welfare improves donor and marketing synchronization with Jitterbit

IFAW moves from manual entry to automated synchronization in weeks with Jitterbit

The International Fund for Animal Welfare (IFAW) faced a challenge with its fundraising programs run through Salesforce and Team Approach. A lack of integration led to inefficient collaboration between its online and offline marketing teams, resulting in duplicated efforts and the targeting of donors who had already donated.

Jitterbit implemented a bi-directional synchronization solution between IFAW's applications. This provided complete visibility of contacts, marketing activities, and donations across apps. As a result, marketing can now align online and offline campaigns, leading to more effective marketing and better fundraising efforts. IFAW moved from manual entry to this automated process in just a few weeks using Jitterbit.

International Fund for Animal Welfare (IFAW)