Case Study: Haymarket Media Group achieves streamlined operations and thousands of staff-hours saved with Jitterbit Harmony

Haymarket - Customer Case Study

Haymarket Media Group is a family-owned global publisher of specialist titles such as What Car?, Autocar and Campaign. Facing legacy systems that trapped customer and subscription data in silos, the company needed to move to Salesforce to become more responsive, eliminate rekeying errors, and create a single, reliable view of customers.

Haymarket used Jitterbit’s Data Loader to migrate legacy data and then upgraded to Jitterbit Harmony to integrate Salesforce with Unit4 Agresso, FatTail and other systems. The automated integrations eliminated manual entry, improved data quality, provided a unified customer view, and saved thousands of staff hours and hundreds of thousands of pounds while keeping subscription and advertising workflows fast and accurate.

Haymarket

Rachel Brock

Group Sales Operations Manager