Case Study: iHeartMedia achieves faster endorsement bookings and 30% higher revenue with Jitterbit

Global media company iHeartMedia maximizes revenue stream in less than 1 week

iHeartMedia, the largest audio company in the U.S., needed a scalable way to support its complex endorsement business. Using Jitterbit’s App Builder, the company wanted to replace manual Excel- and Word-based processes with a faster way to search, book, and manage DJ talent for paid on-air endorsements while reducing missed revenue opportunities.

Jitterbit built the endorsement application in 38 hours, connecting 4 cloud data sources and 1 on-premise server without writing code. The solution standardized workflows across markets, automated notifications, and added revenue tracking and forecasting, helping iHeartMedia deliver talent options in seconds and achieve a 30% increase in endorsement revenue.

iHeartMedia