Case Study: General Kinematics achieves global Salesforce adoption and ERP integration with Jitterbit

General Kinematics - Customer Case Study

General Kinematics, a global manufacturer of bulk material‑handling equipment with operations in the US, Germany, China and Indonesia, needed all customer‑facing staff to share a single, accurate view of accounts and opportunities. After an internal attempt to integrate Salesforce with its on‑premises Infor Syteline ERP failed, low Salesforce adoption and fragmented data threatened the company’s ability to present a consistent global presence to large multinational clients.

GK engaged Endowance Solutions to implement Duet360 powered by Jitterbit Harmony, delivering integration in ten weeks so reps could access opportunities, receivables, invoices and estimates on mobile devices. The integration boosted Salesforce adoption worldwide, enabled marketing analytics with Pardot (helping attribute multiple closed deals to campaigns), accelerated quote‑to‑cash, and prompted broader use of Jitterbit across the organization.

General Kinematics

Jim Egan

Vice President of Sales North