Case Study: Cision restores trust in integrations and gains real-time Salesforce–NetSuite automation with Jitterbit

Cision Reports Improved Trust in Integration with Jitterbit

Cision is a global media intelligence company with a long history and many acquisitions that needed to standardize systems across multiple offices. Existing integration tools were unreliable—causing frequent failures, manual double-checks, and developer intervention—and Cision needed a dependable way to establish NetSuite as its financial system of record and restore internal confidence in integrations.

Cision selected Jitterbit after successful demos and a proven track record, first proving value by piping customer usage data into Salesforce and then rolling out Jitterbit Harmony real-time APIs to upsert NetSuite sales orders when opportunities close. The solution delivers real-time syncs, clear actionable error messages for non-developers, and eliminated routine manual work—improving data accuracy, operational efficiency, and employee trust in integrations.

Cision

Mark Doggett

Salesforce Manager and Technical Architect