Case Study: Popspots (retail technology company) achieves accurate cash flow forecasting and financial agility with Jirav

How Popspots Leverages Financial Modeling as a Competitive Advantage

Popspots, a retail technology company that sells in‑store advertising and merchandising services, faced a complex financial forecasting challenge: three distinct revenue streams, heavy upfront hardware costs, and delayed advertising revenue left the company struggling to manage cash and outgrowing Excel. To maintain in‑house control and flexibility without hiring an expensive outsourced CFO, Popspots turned to Jirav and adopted Jirav Pro.

Jirav implemented a driver‑based model using Custom Tables, replacing spreadsheets with a setup completed in about two weeks and delivering accurate cash‑flow forecasts across Popspots’ three revenue streams. The Jirav solution gave Popspots real‑time visibility and stakeholder transparency, enabled rapid workforce‑planning scenarios and financing comparisons, and shifted the company from preservation to growth—helping the team scale confidently (supporting expansion to 1,100 stores) and even allowing co‑founder Don Oelke to add “CFO” to his title.

Popspots

Don Oelke

Co-Founder & Chief Financial Officer