Case Study: Cision boosts average order value by 20% with Jiminny

How Cision uses Jiminny to increase average order value by 20%+

Cision, a leading global provider of earned media software and services for PR and marketing communications teams, was struggling with limited visibility into sales conversations. Sales managers Mike Day and Luke O’Connor needed a better way to identify individual and team strengths and weaknesses, and to find coaching opportunities without having to listen to every call in full.

By implementing Jiminny, Cision created a more structured coaching culture with better call visibility, tracking, and measurement of rep progress. The result was a 20%+ increase in average order value, improved call quality and discovery skills, higher win rates, and more reps pitching higher-end products more effectively.

Cision

Mike Day

Sales Managers