Case Study: Landmark Credit Union boosts brand awareness with Jigsaw, LLC

Landmark Credit Union boosts brand awareness 7% with Jigsaw

The customer, Landmark Credit Union, faced the challenge of standing out in a crowded financial marketplace. They partnered with the vendor Jigsaw to shift their marketing focus from rates and fees to the emotional impact of financial decisions on their members' lives.

Jigsaw implemented a solution using research-driven insights to craft campaigns centered on key life moments and emotions. This strategy helped Landmark Credit Union make deeper connections with its audience. The results included a 7% increase in brand awareness, moving them into second place in market ranking behind only Chase, and achieving the top spot for advertising recall among financial institutions.

Landmark Credit Union