Case Study: The Shed boosts bookings and event engagement with Jigowatt

The Shed launches a new website in 2 weeks with Jigowatt

The Shed, a taproom and deli in Peterborough, needed a website that balanced its unique venue personality with practical booking functions. Jigowatt was tasked with creating a site that could quickly communicate the venue's character in a converted railway shed, promote a busy live events calendar, and provide clear, frictionless pathways for table bookings and customer enquiries.

Jigowatt’s solution involved a user-intent navigation structure and a dedicated events hub with filtering. The resulting website successfully positioned The Shed as a destination, with clear storytelling and prominent calls to action. This led to a streamlined user experience that supports both spontaneous visits and planned group bookings, effectively reducing friction for customers.

The Shed