Case Study: Large Automotive Parts Distributor achieves 67.8% mobile application completion and higher overall application conversions with Jibe Apply

Targeting Candidates Wherever They are with Mobile Recruiting

A national automotive parts distributor with roughly 50,000 employees needed a steady pipeline of drivers and retail staff but was losing mobile job seekers to a poor candidate experience. Its PeopleSoft 9.2 ATS produced a cramped, non‑responsive mobile application flow, causing high abandonment and preventing in‑store conversions of repeat customers into candidates.

In 2014 the company implemented Jibe Apply on top of PeopleSoft to deliver a responsive, consumer‑quality mobile and desktop apply experience with resume uploads, social connections and recruiting analytics. In a 30‑day post‑launch period 40% of traffic was mobile; of nearly 25,000 applications started, submission rates were 80% for drivers and 71% for non‑drivers, with mobile converting at 67.8% — far above the 10–15% industry average — and the company now drives in‑store mobile applications while using analytics to continuously optimize flow.