Case Study: National Pharmaceutical Company achieves a 56% application completion rate with Jibe Apply

Staying Ahead of the Mobile Recruiting Curve in Life Sciences

A national pharmaceutical company and major life‑sciences distributor faced a growing problem: job seekers were shifting to mobile, but the company’s desktop‑focused career site and Taleo apply flow forced mobile users to email themselves links and finish applications on a desktop. The outdated, nonresponsive experience caused steep mobile dropoff and low overall completion rates, so the talent acquisition team set out to modernize the candidate experience without replacing the ATS.

After cross‑functional research and benchmarking, the company deployed Jibe Apply — a responsive, ATS‑integrated apply solution with advanced search, branding flexibility and built‑in recruiting analytics. In the first 30 days it logged ~350,000 sessions (250,000 unique visitors) and achieved a 56% application completion rate, far above prior performance and well ahead of industry averages; the team now uses Jibe Recruiting Analytics for continuous improvement as it plans global expansion and large hiring drives.