Case Study: National Fitness Chain achieves 75% application conversion and 40-50% of hires from job alerts with Jibe

How a National Fitness Chain Solved An Age-Old Recruiting Challenge with Technology

A national fitness chain facing rapid expansion needed a steady flow of hyper-local candidates but was hampered by a legacy ATS and a reactive recruiting approach. With younger, mobile-first job seekers expecting modern, consumer-grade experiences, the company struggled with high abandonment and difficulty filling local club roles—prompting a search for a career-site solution that could support proactive, location-driven recruiting.

The company deployed Jibe’s Candidate Experience Platform—adding job alerts, responsive design, SEO-friendly landing pages, advanced search, consistent branding, and recruiting analytics. In the three months after launch the career site drew over 500,000 visitors, nearly 130,000 applications were started, overall conversion reached 75%, desktop application completion hit 82%, mobile completion nearly 50% (vs. a 10–15% industry average), and 40–50% of hires came from job alerts.